John Lewis and Waitrose are asking children of all ages to help them create a ‘Super-Bear’ cuddly toy. The winning teddy will be sold in all John Lewis and Waitrose stores with 100% of the profits going to the NHS.

This sounds like a brilliant activity for a really super cause, and we would like as many children to get involved as possible and design a superhero-themed bear in support of our fantastic NHS and key workers. We want to see all kinds of super teddies. Try and incorporate unique elements through colours, patterns, capes, masks – whatever feels exciting for you, but please avoid using any recognisable icons in your designs, such as the ‘NHS’ lettering or Superman logos.


Share your designs by email to:


Snap a photograph of your design to Instagram or Twitter account with the hashtag


Closing date for this competition is 5pm on Friday 8th May 2020.

Here is a completed example, to help get you started:

Find your template here:

Download (PDF, 61KB)

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